This short guide answers one big question: can simple activity posts about learning through play act as traffic magnets for your program while also helping children learn? The quick answer is yes. When you share clear, photo-rich activities that show learning, families notice. You get more website visits, more social shares, and you show your program’s care and skill.
Why it matters:
Play is how young children learn best. It builds thinking, language, and social skills. Research and practice show that guided play and pretend play help cognition and social understanding — see resources like Play-Based Learning and Cognitive Growth and classic research on pretend play at the ECRP journal. When providers share real classroom activities, parents see learning in action and trust your program more.
Tip: state requirements vary - check your state licensing agency when posting photos or planning activities that involve food, water, or privacy-sensitive moments.
Learning through play means children explore, try things, and solve problems while they play. It is not just fun — it is how young brains grow. Play helps with:
Research shows guided play — where an adult gently steers play toward a learning goal — can be as good as direct instruction for literacy and math up to age eight (University of Cambridge review). Pretend play also links to later thinking skills and perspective-taking (see Bergen).
Use these ideas every day: set up centers, provide open materials, and ask open questions like “What will happen if…?” That simple shift turns play into learning. Notice the words #play and #learning in your communications so parents see your focus.
Parents and other providers love posts that show real, hands-on play. Here are top activity types that work online and in your classroom:
When you post, include a short caption that names the skill (vocabulary, counting, motor) and a clear image or short video. Parents search for real activities, so honest, bright photos work best. Tag these posts with #activities and #children so families and search engines find them.
Good posts are simple, honest, and repeatable. Use this step-by-step plan you can do in your program:

Use clear filenames and ALT text on your website images so search engines find your posts. Short step-by-step pages can become traffic magnets because families search for “easy sensory bin” or “simple preschool math game.” ChildCareEd and other sites offer great activity ideas you can adapt and credit, such as How to Create a Sensory Bin.
High-quality play supports goals and still lets children lead. Follow these practical tips and watch for common pitfalls:
Common mistakes and how to avoid them:
When you avoid these pitfalls, your posts reflect real learning. Keep the tone positive, show children’s choices, and use hashtags like #curriculum and #children so families see learning and your program’s strengths.
https://www.childcareed.com/courses-play-learn-grow-1.html, Role of Play in Learning https://www.childcareed.com/courses-role-of-play-in-learning.html, Spicing Up the Classroom: Learning Centers https://www.childcareed.com/courses-spicing-up-the-classroom-learning-centers.html)
(Related ChildCareEd courses: Play, Learn, Grow Online Version, Role of Play in Learning, Spicing Up the Classroom: Learning Centers)
Activity posts are simple tools that do two jobs: they show learning to families and they bring people to your site or social page. To make them work:
Start small this week: pick one sensory bin or dramatic play idea, take 3 clean photos, write a 2-sentence caption with the learning goal, and post. Track who comments or clicks. Over time, these activity posts become reliable traffic magnets and powerful proof of your quality. Good luck — you’re already doing meaningful work by centering #play and #learning for #children through thoughtful #activities and a strong #curriculum.