Increase enrollment in your Home Daycare or Childcare Center - post

Increase enrollment in your Home Daycare or Childcare Center

image in article Increase enrollment in your Home Daycare or Childcare Center As a child care provider, understanding the intricacies of the Child Care Scholarship (CCS) Program (formerly known as the Child Care Subsidy) can significantly expand your reach and enroll families struggling with childcare costs. This program, managed by CCS Central, offers valuable financial assistance to eligible working families, potentially leading to increased enrollment and a thriving #daycare environment.

However, many providers hesitate to delve into the CCS program, unsure how to accurately explain its benefits and guide families through the application process. This article aims to bridge that gap, equipping you with the knowledge and confidence to seamlessly communicate CCS information to families, ultimately opening doors for those who need your services the most. 

Who is eligible for the CCS Program?

Simply understanding the eligibility criteria is the first step toward effective communication. To qualify for a Child Care Scholarship, families must meet the following requirements:

  • Maryland residency: Both the family and the child must be Maryland residents.
  • Work or study commitment: At least one parent must be working, participating in an approved training program, or attending school.
  • Income restrictions: Family income must fall within specific, designated income brackets, adjusted for family size.
  • Immunization compliance: Children must be immunized according to Maryland state standards, or #parents must provide documented justification for exemption.
  • Child citizenship: Children requiring care must be U.S. citizens or qualified aliens, with relevant documentation provided.
  • Household identity verification: Proof of identity needs to be provided for all members residing in the household.

Understanding the application process:

Empowering families with knowledge about the application process can ease their anxieties and encourage them to follow through. Here are the key steps to highlight:

  1. Fast Track Application: Inform families about the new fast-track application process, where eligible applicants receive temporary eligibility within three business days and 60 days of temporary childcare assistance, followed by a pathway to a 52-week Child Care Scholarship.
  2. Family Portal: Encourage families to register on the Child Care Scholarship Family Portal at for a convenient, online application experience.
  3. Gather required documents: This includes four recent pay stubs, proof of identity, proof of approved activity (work, school, or training), verification of all other income, documented child support cooperation or payment, and proof of address.
  4. Advise families to call CCS Central at 1-866-243-8796 with any questions about the application or required documents.

Beyond eligibility: Clarifying key concepts:

Equipped with basic eligibility knowledge, families might still have questions about how the program works. Here's how you can clarify commonly misunderstood concepts:

  • Types of care: Explain that CCS covers center care, family child care, and informal care, allowing families to choose the setting that best suits their needs.
  • Scholarships and copayments: Discuss how CCS provides scholarships to cover part of the childcare costs, with families responsible for a copayment based on their income level.
  • CCS Central role: Explain that CCS Central manages the program, processes applications, and issues scholarships to eligible families.

Leveraging ChildCareEd training for confident communication:

Taking your understanding of the CCS program a step further, consider enrolling in ChildCareEd training courses specifically designed for childcare providers. These courses equip you with effective communication strategies and build your confidence in guiding families through the application process. ChildCareEd offers hundreds of online training for childcare.

By honing your communication skills, you can transform yourselves into valuable resources for families seeking financial assistance with childcare. This knowledge not only opens doors for potential new clients but also fosters a sense of trust and support within your existing community. Remember, empowering families with accurate information about the CCS program not only benefits your business but also contributes to a healthier and more accessible childcare landscape in Maryland. 

Additional Resources:

By actively advocating for the CCS program and equipping families with the tools to navigate its complexities, you can play a crucial role in building a brighter future for children and families in Maryland. Remember, knowledge is power, and in the realm of childcare, sharing that power can unlock a world of possibilities.

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