When we think of business marketing, we tend to think of big expensive billboards or television commercials. Every business benefits from some type of marketing, because if customers do not know you are out there, how will you get more income? This part of owning a business can be downright scary, especially if you are unfamiliar with the latest media trends. Family Child Care Programs are unique in that they provide a necessary service, but many parents are not aware of the numerous benefits placing their child in a Family Child Care setting can have; let alone know where to find them. As a Family Child Care provider, you wear many hats, and one of those hats needs to be that of marketing.
Marketing Your Family Child Care Program does not have to be expensive nor difficult. The simple act of greeting members of your community warmly can have a lasting impact on people. They would want to know who you are and as a result seek out your Family Child Care Program. Another key marketing strategy would be to describe the benefits of your program to interested parents or members of the community. Word of mouth is a powerful tool that Family Child Care Programs can use when marketing their business.
Ensuring you are licensed and in compliance within your home state is another huge benefit, as state licensing agencies typically have a list for parents on all licensed childcare programs that they can use to see who is available in their area. Believe it or not, being a highly trained Family Child Care Program can also offset your business from someone else and thus be another marketing strategy. Parents want to send their children to providers who are adequately trained in Child Development and Care, and who are CPR and First Aid certified. Knowing their child’s provider is specially trained in the early childhood field, puts a lot of parents at ease and are more willing to register their child in that program.
We here at H&H Child Care Training can ensure you receive the high-quality training to successfully market your Family Child Care Program. Please visit our training list and sign up for your next class today! Coming soon, a new Zoom class Marketing Your Family Child Care in December.