Module III – Marketing Your Program for Center-Based Child Care Providers - zoom/in-person

*Module 3 of the Strengthening Business Practices: Center

The purpose of the Strengthening Business Practices: Center series is to strengthen child care providers’ foundational knowledge of fiscal terms, concepts, and practices. It encourages providers to realize the importance of fiscal planning to the sustainability of their business operations. It provides tips and best practices to help break down fiscal processes into manageable steps.

What is marketing and why is it important? We will focus on marketing efforts that are both external and internal and discuss how program features and benefits can be used as marketing tools. Learn how data can inform marketing efforts in order to achieve greater success, become more cost effective, and use time more efficiently.